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Popular Doesn’t Mean Impossible

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When you first started out in affiliate marketing, it’s likely that you turned to a popular niche. Ringtones, dating and dieting all spring to mind. As the affiliate lifecycle progresses, we gravitate towards the less popular niches. Why? Maybe because popular niches are overcrowded and there are smaller payouts.

Does this philosophy really make sense?

Does popularity define difficulty? Not at all. Just because there is less competition and the initial payout is a little higher, doesn’t mean the niche is going to be easier to scale.

Then & Now

Think about it this way. Ten years ago, running a mildly successful dieting campaign would bring in a sweet chunk of change. Why? Barely anyone was interested in affiliate marketing. The competition was low and the payouts were high. Why wouldn’t you be paid more?

Now, there are niches that are known for success – the popular niches. The customer demand for these campaigns is high, so they remain fairly consistently successful. Of course, as more people flood to these markets, there is no need to offer the same high initial payouts offered in 2001. That just wouldn’t make sense, right?

Great for Beginners

That system has made the popular niches a great place to start for new affiliates who are looking for the easy route into the Internet marketing world. They would rather stick with the tried and true to make an ok amount of cash each month. So, they push their dating, ringtone, dieting and debt offers as hard as they can.

Everything has made perfect sense up to this point, right? It’s all fairly common sense. Here’s where everything takes a turn for the worse.

Once these new affiliates have their feet wet and are making a steady income, they want to get out of the popular niches and try their luck. It’s as if popular literally means impossible to earn big money from. So, of course, the affiliates pack their bags and head for greener grasses in less established niches.

Why Leave?

This is the big question. Why is everyone so convinced that popular means impossible? I can say with certainty that it doesn’t.

The fact of the matter is that it’s not 2001 anymore. You can’t jump three tax brackets just for trying out an offer. If you are creative and iterate your campaign frequently, you will rock your niche, regardless of its popularity.

If you branch out to a less popular niche, you’re going to have to get creative. There is no “proven path to success” and your water is uncharted. If you stick with a popular niche, you’re going to have to innovate and find a way to break away from the pack. Either way, affiliate marketing isn’t as easy as it once was.

What’s wrong with less popular niches?

Absolutely nothing. You shouldn’t avoid new, undiscovered niches like the plague. But, you also shouldn’t discount the popular niches just because they’re popular.

What do you think the best way to go is? Are you rocking the popular niches or are they just for beginners?



Original Post: Popular Doesn’t Mean Impossible

© JonathanVolk.com - A Blog about Making Money Online, 2011.

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